Tufts University Social Psychologist Michael Slepian once wondered what was the link between an idea and the image of a light bulb. And, fittingly, he had a great idea: to study the link between light and thinking. Slepian's study, conducted at Tufts, revealed the following:
"These findings suggest that it takes more than light to promote enlightenment. Instead, the researchers suggest our brains respond favorably to bare lightbulbs because they are familiar symbols of insight."
The above quote is from www.livescience.com, from an article that details his entire study. The full story can be accessed here.
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